What It Is

Human Factors Engineering.

It is the central aspect of what we do. We are in technology, but this chicken and egg story starts with the human.

…as defined by the IEA, we can find the following:

“Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.”

International Ergonomics Association

Where’s the Love?

Love for a system that compliments your workflow is an output of optimizing human well-being and overall product performance. When you work with a system, whether it is through a control on a laser, or a text field on a form, you can come to love or hate it. The object, of course, is to love it.

When a product fits your workflow, becoming almost transparent, you explore more with it and find new and unexpected ways to integrate it into your life. Productivity increases. New and wonderful experiences emerge. Worlds can change.

The Serious Stuff.

Humans behave in fairly predictable ways. Except when they don’t. That being said, given heuristic evaluation and applying “first principles” of design, systems must be tested with real people in their real environment. We want people to love our products, but we want to behave ethically, promote safety and improve decision-making. We can do this through the right application of interaction patterns, color, space, typography and information display.

Coldwater Industrial Design specializes in the user experience research, evaluation and design for the following:

  • Real and Near-Real Time Information Architecture and Display
  • Medical Software and Device Usability Evaluation and Design
  • Financial Systems Information Evaluation and Design

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